Because of that, many webmasters are tempted by the countless offers you find online telling you they will use a software to submit your site to 500 000 directories. It is tempting because it is cheap, and because it looks like a huge number of back links! Those two kinds of sites will HURT your ranking in Google, Yahoo and MSN, the 3 major search engines.

Just like a traditional store, the design of an online store is important. But even more important is its location, traffic and the customer's buying experience. Exposing potential customers to your website is difficult, there are millions of websites out there and probably hundreds are selling the same products you are offering.